Dress and Globalisation (2004)

By: Margaret Maynard

Dress and globalisation is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called ‘ethnic chic’, clothes for the tourist market, the politicisation of traditional dress, ‘alternative’ dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the ‘green’ consumer and the possible impact of ‘smart’ clothing. Dispelling the myth of universal ‘world’ attire, this book demonstrates that western-style clothing transcends geographical boundaries but along with other forms of dress, can form a montage of differing tastes, ethnic preferences and national and local imperatives. By discussing the nature of globalisation, this book shows that, if economics permit, all cultures are selective in their choice of what to wear. Dress and globalisation will be welcomed by students of dress history and cultural studies.

More Information


Manchester ; New York : Manchester University Press ; New York : Distributed exclusively in the USA by Palgrave, 2004
Format x, 176 pages : illustrations ; 24 cm.
ISBN : 0719063884  9780719063886
OCLC : 55639228  ocm55639228

Table of contents

Table of contents



List of Illustrations




1. Theorising Global Dress

2. Dress and Global Sameness

3. Political Dress

4. Ethnic Dress or Fashionably ‘Ethnic’?

5. Style and Communication

6. Headwear: Negotiating Meaning

7. What’s the Alternative?

8. Clothing: Is there a Responsible Choice?



About the author

About the author

Margaret Maynard is Senior Lecturer in the School of English, Media Studies and Art History at the University of Queensland, Brisbane, Australia

Book Reviews

Book Reviews

Grant, W. “Book Review: Margaret Maynard, Dress and Globalisation (Manchester, Manchester University Press, 2004).” Dialogue: Academy of the Social Sciences in Australia 3:1 (2005): 212-215. https://philpapers.org/rec/GRABRM

Student reviews