“European countries and North America was characterized by greater abundance, elaboration and intricacy in clothing designs, loved by the Rococo artistic trends of the period. The French and English styles of fashion were very different from one another. French style was defined by elaborate court dress, colourful and rich in decoration.”
“Women’s clothing styles retained the emphasis on a narrow, inverted conical torso, achieved with boned stays, above full skirts. Hoop skirts continued to be worn, reaching their largest size in the 1750s, and were sometimes replaced by side-hoops, also called ‘false hips’, or panniers. Court dress had little or no physical comfort with restriction of movement. Full size hoops skirts prevented sitting and reminded those wearing them to stand in the presence of the King. Stays forced a proper standing posture. Garments like these could not be washed often because of the fabrics from which they were made. The Enlightenment produced a backlash against sumptuary laws which asserted a stagnant social hierarchy. During the Enlightenment, court dress stayed almost the same while outside of court dress, fashion became less extravagant and shifted more towards comfort rather than courtly display.”
“Throughout the period, men continued to wear the coat, waistcoat and breeches of the previous period. However, changes were seen in both the fabric used as well as the cut of these garments. More attention was paid to individual pieces of the suit, and each element underwent stylistic changes. Under new enthusiasms for outdoor sports and country pursuits, the elaborately embroidered silks and velvets characteristic of “full dress” or formal attire earlier in the century gradually gave way to carefully tailored woolen “undress” garments for all occasions except the most formal. This more casual style reflected the dominating image of “nonchalance.” The goal was to look as fashionable as possible with seemingly little effort. This was to be the new, predominant mindset of fashion.”
- 1760 – George III becomes King of Great Britain.
- 1763 – Treaty of Paris is signed.
- 1764 – The “Spinning Jenny,” a machine using multiple spindles for spinning yarn, is invented by James Hargreaves.
- 1765 – The caraco emerges as a women’s jacket style in the 1760s.
- 1765 – American Revolution begins.
Resources for Fashion History Research
To discover primary/period sources, explore the categories below.
Have a primary source to suggest? Or a newly digitized periodical/book to announce? Contact us!