Overview

Womenswear

Wikipedia summarizes the style of the first half of the 18th century:

Fashion in the period 1700–1750 in European and European-influenced countries is characterized by a widening silhouette for both men and women following the tall, narrow look of the 1680s and 90s. Wigs remained essential for men of substance, and were often white; natural hair was powdered to achieve the fashionable look. Distinction was made in this period between full dress worn at court and for formal occasions, and undress or everyday, daytime clothes. As the decades progressed, fewer and fewer occasions called for full dress, which had all but disappeared by the end of the century.”

Anna Maria Luisa and her husband, Johann Wilhelm, Elector Palatine

Fig. 1 - Jan Frans van Douven (Netherlandish, 1656-1727). Anna Maria Luisa and her husband, Johann Wilhelm, Elector Palatine, before 1708. Oil on canvas; 243 × 182 cm (95.7 × 71.7 in). Florence: Uffizi Gallery, Inv. 1890, Nr. 2738.. Source: Wikimedia

Mantua

Fig. 2 - Designer unknown (British). Mantua, 1708. Silk, metal. New York: The Met, 1991.6.1a, b. Purchase, Rogers Fund, Isabel Shults Fund and Irene Lewisohn Bequest, 1991. Source: The Met

Portrait of Angela Maria Lombardi

Fig. 3 - Artist unknown (Venetian). Portrait of Angela Maria Lombardi, 1710. Oil; 104 x 81 cm. Baltimore: Walters Art Museum, 37.400. Source: The Walters Art Museum

Mantua

Fig. 4 - Designer unknown (British). Mantua, 1710. Silk. Shrewsbury Museums. Purchase, Rogers Fund, Isabel Shults Fund and Irene Lewisohn Bequest, 1991. Source: Darwin Country

Menswear

As for menswear, Wikipedia summarizes:

“The male suit, also known as the habit, made of three parts: the justaucorps, a jacket, and breeches. In the early 18th century the jacket continued to have a full skirt. Fabrics for men were primarily silks, velvets, and brocades, with woolens used for the middle class and for sporting costumes. In the early 18th century, men’s shoes continued to have a squared toe, but the heels were not as high. From 1720-1730, the heels became even smaller, and the shoes became more comfortable, no longer containing a block toe. The shoes from the first half of the century often contained an oblong buckle usually embedded with stones. Upper class men often wore a cane as part of their outfits, suspending it by a loop from one of their waistcoat buttons to allow their hands to properly hold snuff-boxes or handkerchiefs. The cane was thus less functional and rather for the sake of fashion.”

Sir Isaac Newton

Fig. 1 - James Thronhill (English, 1675-1734). Sir Isaac Newton, 1709. Oil on canvas. Lincolnshire: Woolsthrope Manor. Source: Wikipedia

Justaucorps

Fig. 2 - Designer unknown. Justaucorps, 1710. Silk. Saint Petersburg: Hermitage Museum. Source: Gentlemen of Fortune

A Draper's Shop

Fig. 6 - Matthijs Naiveu (Dutch, 1647-1726). A Draper's Shop, 1709. Oil painting; 53 × 62 cm. Source: Museum de Lakenhal

CHILDREN’S WEAR

Wikipedia also mentions childrenswear in that period:

“Toddler boys and girls wore low-necked gowns. Leading strings—narrow straps of fabric attached to the gown at the shoulder—functioned as a sort of leash to keep the child from straying too far or falling as they learned to walk. Children older than toddlers continued to wear clothing which was in many respects simply a smaller version of adult clothing. Although it is often said that children wore miniature versions of adult clothing, this is something of a myth. Girls wore back-fastening gowns, trimmed much more simply than women’s. The skirt of a girl’s gown was not split down the front, as women’s typically were.Girls did not wear jackets or bedgowns. Boys wore shirts, breeches, waistcoats and coats a man would, but often wore their necks open, and the coat was fitted and trimmed differently from a man’s, and boys often went bareheaded. During some decades of the 18th Century, boys’ shirts and coats had different collars and cuffs than a man’s. Even if the size is not apparent, it is usually possible to tell a child’s garment from an adult’s.”

There aren’t, however, many historical images of childrenswear during this decade.

Portrait of Eleonor Darnhall

Fig. 7 - Justus Engelhardt Kühn (German). Portrait of Eleonor Darnhall, 1710. Oil painting; 137.79 x 111.79 cm (54 x 44 in). Baltimore: Maryland Historical Society. Source: Wikipedia

References:

Historical Context

Wikipedia: 1700-1709
Rulers:

Western Europe, 1700. Source: Emerson Kent

Events:
  • 1701 – Kingdom of Prussia declared under King Frederick I.
  • 1701 – Beginning of The War of the Spanish Succession, involving most of continental Europe.
  • 1702 – Beginning of the Camisard Rebellion in France.
  • 1703 – Saint Petersburg is founded by Peter the Great; it is the Russian capital until 1918.
  • 1706 – War of the Spanish Succession: French troops defeated at the Battles of Ramilies and Turin.

Primary/Period Sources

Resources for Fashion History Research

To discover primary/period sources, explore the categories below.
Have a primary source to suggest?  Or a newly digitized periodical/book to announce?  Contact us!

Etiquette Books (Digitized)

Chesterfield, Philip Dormer Stanhope, Eugenia Stanhope, and Philip Stanhope. Letters Written by the Late Right Honourable Philip Dormer Stanhope, Earl of Chesterfield, to His Son, Philip Stanhope Esq; Late Envoy Extraordinary at the Court of Dresden: Together with Several Other Pieces on Various Subjects. Dublin: Printed for E. Lynch [etc.], 1774. https://catalog.hathitrust.org/Record/008961515.
Courtin, Antoine de. Nouveau Traité de La Civilité, Qui Se Pratique En France Parmi Les Honnêtes Gens. Paris: Durand, 1750. https://catalog.hathitrust.org/Record/001921298.
Della Casa, Giovanni. Galateo: Or, A Treatise on Politeness and Delicacy of Manners. London: Printed for J. Dodsley, 1774. https://catalog.hathitrust.org/Record/000704165.
La Manière de Converser Avec Les Honnestes Gens. Cologne: Schouten, 1701. https://catalog.hathitrust.org/Record/011159361.

Secondary Sources

Also see the 18th-century overview page for more research sources… or browse our Zotero library.

Online

Cullen, Oriole. “Eighteenth-Century European Dress.” The Met’s Heilbrunn Timeline of Art History, n.d. https://www.metmuseum.org/toah/hd/eudr/hd_eudr.htm.
Glasscock, Jessica. “Eighteenth-Century Silhouette and Support.” The Met’s Heilbrunn Timeline of Art History, n.d. https://www.metmuseum.org/toah/hd/18sil/hd_18sil.htm.
“Introduction to 18th-Century Fashion.” Victoria and Albert Museum, January 25, 2011. http://www.vam.ac.uk/content/articles/i/introduction-to-18th-century-fashion/.
“Looking at Eighteenth-Century Clothing,” n.d. http://www.history.org/history/clothing/intro/clothing.cfm.
Watt, Melinda. “Textile Production in Europe: Silk, 1600–1800.” The Met’s Heilbrunn Timeline of Art History, n.d. https://www.metmuseum.org/toah/hd/txt_s/hd_txt_s.htm.
“The Decoration of Men’s Fashion in Eighteenth-Century France.” The Metropolitan Museum of Art, n.d. https://www.metmuseum.org/blogs/now-at-the-met/2015/elaborate-embroidery.

Books/Articles
Ashelford, Jane, and Andreas Einsiedel. The Art of Dress: Clothes and Society, 1500-1914. London: National Trust, 1996. http://www.worldcat.org/oclc/759883168.
Boucher, François. 20,000 Years of Fashion: The History of Costume and Personal Adornment. Expanded ed. New York: H.N. Abrams, 1987. http://www.worldcat.org/oclc/979316852.
Brown, Susan, ed. Fashion: The Definitive History of Costume and Style. New York: DK Publishing, 2012. http://www.worldcat.org/oclc/840417029.
Edwards, Lydia. How to Read a Dress: A Guide to Changing Fashion from the 16th to the 20th Century. London: Bloomsbury Academic, 2017. http://www.worldcat.org/oclc/988370049.
Fukai, Akiko, ed. Fashion: A History from the 18th to the 20th Century. Köln: Taschen, 2006. http://www.worldcat.org/oclc/857267477.
Hart, Avril, and Susan North. Historical Fashion in Detail: The 17th and 18th Centuries. London: V&A Publications, 1998. http://www.worldcat.org/oclc/170891633.
Hart, Avril, Susan North, Richard Davis, and Leonie Davis. Seventeenth and Eighteenth-Century Fashion in Detail. London: V&A Publications, 2009. http://www.worldcat.org/oclc/846177973.
Hill, Daniel Delis. History of World Costume and Fashion. Upper Saddle River, NJ: Pearson Prentice Hall, 2011. http://www.worldcat.org/oclc/768100950.
Hollander, Anne. Fabric of Vision: Dress and Drapery in Painting. London: National Gallery, 2002. http://www.worldcat.org/oclc/930256016.
Ribeiro, Aileen. The Art of Dress: Fashion in England and France 1750 to 1820. New Haven: Yale University Press, 1995. http://www.worldcat.org/oclc/450347616.
Ribeiro, Aileen. Dress in Eighteenth-Century Europe, 1715-1789. 2nd ed. New Haven: Yale University Press, 2002. http://www.worldcat.org/oclc/978716760.
Ribeiro, Aileen. The Gallery of Fashion. Princeton: Princeton University Press, 2000. http://www.worldcat.org/oclc/500993037.
Ribeiro, Aileen. A Visual History of Costume: The Eighteenth Century. 4. London: Batsford, 1983. http://www.worldcat.org/oclc/436095052.
Rodini, Elizabeth, Elissa Weaver, and Kristen Ina Grimes. A Well-Fashioned Image: Clothing and Costume in European Art, 1500-1850. Chicago: The David and Alfred Smart Museum of Art, The University of Chicago, 2002. http://www.worldcat.org/oclc/694844989.
Takeda, Sharon Sadako, Kaye Durland Spilker, Kimberly Chrisman-Campbell, Clarissa Esguerra, and Nicole LaBouff. Fashioning Fashion: European Dress in Detail, 1700-1915. New York: DelMonico Books/Prestel, 2010. http://www.worldcat.org/oclc/971876353.
Tortora, Phyllis G., and Sara B. Marcketti. Survey of Historic Costume. Sixth edition. New York: Fairchild Books, 2015. http://www.worldcat.org/oclc/972500782.
Vincent, Susan J., and Peter McNeil, eds. A Cultural History of Dress and Fashion: The Age of Enlightenment (1650-1800). London: Bloomsbury Academic, 2017. http://www.worldcat.org/oclc/967107605.
Waugh, Norah. The Cut of Men’s Clothes, 1600-1900. New York: Theatre Arts Books, 1964. http://www.worldcat.org/oclc/927414537.
Waugh, Norah, and Margaret Woodward. The Cut of Women’s Clothes, 1600-1930. New York: Theatre Arts Books, 1968. http://www.worldcat.org/oclc/894728161.
Pinterest
“1700-1709 Men’s Fashion,” 1700s. https://www.pinterest.com/pocketmuseum/1700-1709-mens-fashion/.
“1700-1709 Women’s Fashion,” 1700s. https://www.pinterest.com/pocketmuseum/1700-1709-womens-fashion/.
“1700-1799 Accessories.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-accessories/.
“1700-1799 Bags & Purses.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-bags-purses/.
“1700-1799 Children’s Clothing.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-childrens-clothing/.
“1700-1799 Fabrics & Textiles.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-fabrics-textiles/.
“1700-1799 Fashion Dolls.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-fashion-dolls/.
“1700-1799 Footwear.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-footwear/.
“1700-1799 Headwear.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-womens-headwear/.
“1700-1799 Jewelry.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-jewelry/.
“1700-1799 Men’s Headwear.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-mens-headwear/.
“1700-1799 Mitts & Gloves.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-mitts-gloves/.
“1700-1799 Pockets.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-pockets/.
“1700-1799 Stays & Petticoats.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-stays-petticoats/.
“1700-1799 Stomachers.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-stomachers/.
“1700-1799 Undated Men’s Clothing.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-undated-mens-clothing/.
“1700-1799 Undated Portraits of Men.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-undated-portraits-of-men/.
“1700-1799 Undated Portraits of Women.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-undated-portraits-of-women/.
“1700-1799 Undated Women’s Clothing.” Pocket Museum, 1700s. https://www.pinterest.com/pocketmuseum/1700-1799-undated-womens-clothing/.
“18th Century Fashion 1700s-1730s,” 1700s. https://www.pinterest.com/lucindabrant/18th-century-fashion-1700s-1730s/.
“Costume in Art - 18th Century,” 1700s. https://www.pinterest.com/maellen/costume-in-art-18th-century/.
“Fashion History: 18th Century.” Museum at FIT, 1700s. https://www.pinterest.com/museumatfit/fashion-history-18th-century/.
“Historic Costume - 18th Century,” 1700s. https://www.pinterest.com/maellen/historic-costume-18th-century/.
“Style: Rococo, 18th Century,” 1700s. https://www.pinterest.com/marquiselem/style-rococo-18th-century/.