Gilbert Adrian’s evening dress is fashionable because it followed the strict guidelines of General Limitation Order L-85 during World War II, but still was able to capture the sense of hopefulness felt by the American people with its playful and uplifting charm.
With the first half of the 1940s dominated by World War II, fashion stalled. Both men and women were often seen in their uniforms during the war and if they were not, their clothes were dictated by rationing and Utility clothing. After the war, Christian Dior launched the New Look in Paris, returning women’s fashion to an overtly feminine silhouette, while men, women, and children’s clothing all began to lean towards the sporty, casual American Look.
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