Category: 2010-2019
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The Authentication of Chinese Culture in African Fashion
Since the mid-20th century, relations between Africa and China have grown stronger leading to a significant change in the mutual adaptation of fashion between both nations. A 21st century, Sino-African style has been formed by the intercultural meshing of traditional garments, textiles, and motifs.
Read More2010 – Alexander McQueen, dress
This Alexander McQueen ready-to-wear S/S 2010 dress used digital printing and creativity to set new standards in the fashion industry.
Read MoreGucci Strikes Red: China’s Love Affair with Gucci
Gucci has taken a thoughtful, creative approach to engaging Chinese consumers. While other brands have fallen into caricature and suffered for it, Gucci has become a beloved and dominant luxury brand in China.
Read More2015 – Ralph Lauren, denim three-piece suit
Playing on the tradition of the 1970s leisure suit, American designer Ralph Lauren, presented a three-piece denim suit as a part of his 2015 luxury Purple Label Collection. Hybridizing two classically favored menswear items such as the navy suit and contemporary favorite dark denim, Lauren is able to suggest the marriage of two very distinct garments. The look tiptoes the line between dressy and casual daring the fashion industry and consumers alike to keep evolving beyond the status quo.
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