Category: 1920-1929

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Stout Fashion & Early 20th Century American Ready-to-Wear

In the early 20th century, the American ready-to-wear industry for stout women–whom we typically call plus-size today–emerged almost simultaneously as that for slimmer women. Stores like Lane Bryant offered a wide variety of clothing specially designed for stout women, who represented a growing portion of the population and had both the desire and income to spend on fashion goods. This essay explores how the industry evolved in the 1910s and 20s to serve them.

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